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TRADIEE
OBJECTIVE:
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Introduce the Tradiee app to the market
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Encourage Tradies and their mates to download the app
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STRATEGY:
Market the app as a tradie's secret weapon, as though it's the book 'The Secret' but rather the ultimate handbook for being a tradie.
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Executions:
Digital advertisements on web spaces our market is most likely to frequent & social media sites.
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