OBJECTIVES:

• Construct a market research plan to prepare to integrate Expedition Apparel into the US market

• A promotional advertising campaign to run in the states

• Work with a design team to launch a collection within the U.S

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STRATEGY:

Bring a uniquely Melbourne look to the states and capitalize on the novelty of 'Australianisms' within the US market

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EXECUTIONS:

A fashion show in populated hot spots across the U.S and a social media countdown to the launch of the brand within the U.S