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CRACKER BARREL
OBJECTIVES:
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Increase social media engagement
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Brand Cracker Barrel as the go to cheese when entertaining
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Increase supermarket purchases
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STRATEGY:
Create the 'Cracker Barrel Lifestyle'. An aspiration lifestyle of music, friends, adventure, entertaining - and lots of cheese.
EXECUTIONS:
A series of scheduled social media posts and saturated in-store and OOH locations.
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